Denise McDonald Dorman

Posts Tagged ‘WriteBrain Media’

New Lifestyle Clothing for MMA Fans: Wornstar Clothing Launches Wornstar Immortals Clothing Line

In Bellator, MMA Champ, MMA Lifestyle Clothing, Pat Curran MMA Champ, Stephen Jensen, Wornstar Clothing on March 25, 2013 at 11:41 am

MMA Champion Pat Curran Signs On as Wornstar Immortals Spokesperson

Crystal Lake, ILMarch 25, 2013Wornstar Clothing, rock ‘n’ roll clothing company for members of high-profile bands including Evanescence, Five Finger Death Punch, Hellyeah, Sevendust, Halestorm, Megadeth, Saliva, Black Label Society, Trace Adkins, Luke Bryan, Alter Bridge, Creed and more, is launching their new line of MMA-inspired clothing–Wornstar Immortals–endorsed by Bellator MMA Featherweight World Champion Pat Curran.

“We’ve always been big fans of Mixed Martial Arts (MMA), and the styles used in the sport share a lot of similarities with our rock ‘n’ roll brand, so it was a natural extension of what we were doing and fits in nicely with our line. We’re excited that the Wornstar Immortals line is being embraced equally by our rock ‘n’ roll clients and fans as well as several MMA fighters and fans.” said Wornstar Designer and CEO Stephen Jensen.

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Pat Curran, MMA Champ in Wornstar Immortals Clothing

Wornstar Immortals MMA-Inspired Lifestyle Clothing sponsored by MMA Champ Pat Curran –                                   Photo by Stephen Jensen, F3 Studios

 

“Wornstar Clothing’s style is what struck me first–they were offering  something different to the MMA world. They had more of a rock ‘n’ roll edge to their clothing. And when I tried it out, I was sold. The quality is great. The shirts are super soft and very comfortable when I’m training. I’m proud to be representing a brand I believe in,” said new Wornstar spokesperson Pat Curran. Wornstar Clothing is proud to be partnering with hometown fighter Pat Curran who trains out of Team Curran MMA in Crystal Lake, IL. Pat will be wearing Wornstar Immortals as his walkout shirt when he fights to defend his Featherweight World Title at his next Bellator MMA match April 4th v. Shahbulat Shamhalaev, live on Spike TV.

Wornstar Clothing was created by professional rock ‘n’ roll photographer and art director Stephen Jensen along with his wife, professional stylist and clothing designer Sylvia Jensen as an extension of their business F3 Studios. What began as a small side business to fill in some creative gaps when styling photo shoots has quickly grown to one of the most sought-after rock ‘n’ roll clothing brands.

The new Wornstar Immortals line, and the rest of the Wornstar Clothing line, are available online at their website and in their Crystal Lake, IL showroom. For more information, please visit http://wornstar.com or visit the Wornstar Showroom 732 Tek Drive, Suite D, Crystal Lake, IL 60014.

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Media Contact:

Denise Dorman, Publicist

WriteBrain Media

630.845.4694

denise@writebrainmedia.com

Why I Think Nationwide Insurance Company’s TV Ads SUCK: When Advertising Is BADvertising

In Uncategorized on November 30, 2011 at 2:34 am

I’m opening my drawer in the “WTF Were They Thinking?” file.  Exhibit A is the misguided, jack-assed advertising campaign costing Nationwide Insurance millions of dollars. Just call me Addy Oakley –  The World’s Greatest Spokesperson in the World campaign is in my crosshairs and my trigger finger is twitchin’ to shoot holes in it.

The insurance industry in general has a long, storied history of low-to-no consumer confidence. Who among us didn’t cheer for the young lawyer outsmarting the sleazy, fly-by-night insurance company in John Grisham’s book (and movie) The Rainmaker? Most folks I know would rather have hot coffee thrown in their face, followed by a lit cigarette and a chaser of muriatic acid, rather than endure an evening with an insurance agent.

So what does Nationwide Insurance (or let’s be clear, their ad agency) do? They take the worst possible stereotype of an insurance agent and make that guy the company’s icon! WTF?!? Why is it that I, the voice of reason, am not sitting in on these pitch meetings?

Take, for example, this ad. Would this guy, who blatantly lies to a naive woman (thanks, guys, for marginalizing women once again with that overdone stereotype…guess you fancy yourselves modern-day Mad Men) about her singing abilities, be someone with whom you’d trust your insurance decisions?!? And how many women do you know (whose careers don’t involve pole dancing) that are willing to meet some strange insurance agent beneath a shady tree in a city park?

Or this ad, in which he schmoozes yet another gullible woman–apparently the only kind willing to meet with smarmy insurance agents–via his faked phone call to corporate, with the pronouncement that he’s changing the company name from Nationwide to Nation Pam to honor her? WTF?!?

News flash: The last thing customers want is to be patronized by yet another dishonest insurance company. We’re already up to our assholes in those alligators. Okay, maybe the last thing customers want is the World’s Smarmiest Spokesperson in the World performing his 3-handed freakazoid shadow puppet show on their wall. Only Jerry Sandusky could freak me out more.

Dave Dorman Confidential: Why I Don’t Attend DragonCon (via Dave Dorman)

In Uncategorized on September 18, 2011 at 3:36 pm

Controversial? Yes. Honest? Yes.

Dear Friends, First, let me post my upcoming appearances, so it's front and center: * Detroit Fan Fare Days 9/23 – 9/25, 2011 * Dallas for Star Wars Fan Days 10/8 – 10/9, 2011 * SteamCon in Seattle 10/15 – 10/16 My longtime friend and award-winning sci-fi/horror writer Del Stone Jr. has held my secret for all of these years. As DragonCon started growing its attendance trajectory and publicity, more and more people have asked me if, when and why I … Read More

via Dave Dorman

PR, Communications & Social Media Job Seekers: Check This Out

In Career, Communications, Denise Dorman, Employment, Facebook, Job Opportunities, LinkedIn, Public Relations, Recruiting, Social Media, Twitter, WriteBrain Media on November 10, 2010 at 5:51 pm

Dear Friends,

Some of you following me work in the same universe as do I – communications and content creation. To that end, a friend from a private online group posted information today about this new niche job board, which I’m sharing with all of you in the event that it helps even one person find work in this tough economy. So here it is– “Hoojobs”:

Hoojobs (http://hoojobs.com) is a niche job board for the public relations, communications, and social media community. We just launched to job-seekers yesterday. Several employers and recruiters have positions posted and it’s growing daily.
Hoojobs features:

– Simple, clean, easy-to-use design.
– A live search tool to quickly find relevant results.
– Job alerts via email or RSS based on keywords or categories.
– Integrated social media tools to allow users to quickly share job leads with their networks via email, Twitter, Facebook, and LinkedIn.
– Real-time job postings – Job posts are only posted for 30 days unless the employer re-posts the position because it is still active. No more out-of-date jobs!
– A niche site marketed solely to communications and marketing professionals resulting in more qualified leads for employers than the large job boards.
– Backing from Paradigm Staffing, a recruiting agency with over a decade of serving the PR and communications industry.

Please visit and let us know what you think! We’re still working on some minor details and will be improving search and the alert features to make it even easier for the job seekers to be notified immediately about opportunities in the field of interest.

We’re also on Facebook and Twitter.
http://facebook.com/hoojobs
http://twitter.com/hoojobs

I hope this helps someone out there find work. If it does, will you please share your story here? Good luck!

Nature v. Nurture: The Apple That Didn’t Drop Far From the Tree

In Entertainment, Life Observations, WriteBrain Media on November 5, 2010 at 5:20 pm

Gentle Readers,

Most of you following me know that I’m married to a famed artist and illustrator, Dave Dorman. However, unless you grew up with me, you likely aren’t aware that I, too, was a gifted artist in my youth. Unfortunately, I didn’t have a mentor like Dave to explain to me that there was “gold in them thar mines…” or real career opportunities for artists and illustrators.  Today Dave goes to grade schools, high schools and colleges and lectures students on career opportunities for the arts. I just wasn’t that savvy.  I knew no one who did art, outside of my art teachers, and there was  no way in hell I was going to suffer that level of abuse.  (Well, I did do a 3-year stint as a Sunday School teacher and was pretty good at it, but I digress).  With the residue from too much ’70s Woodward & Bernstein influence, I ventured forth into a “safer” creative field–writing.

So jump ahead a few decades, and here Dave and I are with a six-year-old son who is clearly showing artistic ability – freakishly so – and we are occasionally flabbergasted by his burgeoning talent. Yesterday was just such an example. Our son turned six this week, and we watched him draw this image below freehand, with no reference to copy. It was simply drawn from his memory. The character he drew, Cosmo from Nickelodeon’s The Fairly OddParents, was perfect in detail, according to Dave, who is well familiar with the character.  I cannot bear to watch that painful show, so I’m no expert. So here it is. Judge for yourself if this looks like the art of a six-year-old:

Dave Dorman's Son Shows Artistic Talent at Age Six

Left to his own devices, our son will choose to sit down and draw rather than watch TV or play videogames. While we praise his efforts, we haven’t given him any formal art training. Dave has insisted we give him the freedom to find his own “voice” in his art. Dave was in his early 20s when he found his voice, and that has worked out well so far, so I’m thinking this is the best approach.  But what do I know? What do you think?

As always, thanks for reading.

Denise

Twitter.com/writebrainmedia

Linkedin.com/in/writebrainmedia

Why Denise Dorman is So Anal About Grammar…

In Life Observations on September 3, 2010 at 7:41 pm

I‘m in this hyper-private mastermind group, so I can’t say much under threat of my own demise, but one of my favorite cohorts just offered up this beauty, fresh off of Twitter:

Grammar is Important. Capitalization is the difference between “Helping your Uncle Jack off a horse” and “helping your uncle jack off a horse.”

That was sheer brilliance. That might be in one of my favorite books, “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.” Yep. I’m the dork who bought that book.

Witness Jeff Deck, and a couple of his college friends, who have spent the last year traveling around the United States fixing grammatically incorrect signs from Hoboken to Hot Springs. I am their biggest fan. While my BFFs lie in bed at night fantasizing about True Blood hotties like Joe Manganiello, I lie in bed fantasizing about making my mark on the world’s typos with a giant Sharpie. Even restaurant menus cannot escape my eagle eye for Parmasan v. Parmesan and Riesling v. Reisling. Musicians listen to a concert and hear that one wrong note that we mere mortals cannot identify. That’s how I read…everything.

I once dated someone who sent me romantic poetry via email. Since he had never done anything like this before, I was puzzled by the email and simply had no idea of its context or social cue. It was truly my adult Asperger’s moment. I emailed it back with grammatical corrections, only to be mortified that this love poem was written solely for me. D’oh! (That was the first of many nails in the coffin for that relationship.)

I once patronized a local dry cleaner, owned and operated by a lovely Asian couple for whom English was a second language. I really liked them, especially since the owner went to NIU–my alma mater–for graphic design. I was infuriated one day when I discovered they had paid hard-earned money for a giant sign on their front window, 3 feet x 6 feet, announcing: “Snirts: 75 cents.” I walked right in, past the line of astonished patrons, grabbed the marker off of their counter, and went to town, turning “Snirts” into “Shirts.” I was too busy fulfilling my fantasy, no, make that my destiny, to notice that I might be perceived by the wildly curious line of suits and middle-aged moms as, say, eccentric. I was merely correcting an unspeakable, giant bowl of WRONG and helping out some friends.

You could say I’m a little over the top when it comes to grammar and punctuation. When fresh college grads send me their resumes, I always point out, gently, that my last name is Dorman, not Doorman, and “perhaps if you’re pointing out your attention to detail, that typo might come under your purview.” Do you think that’s a little too harsh? Not me! I enjoy deflowering the “I’m-too-precious-to-criticize” bubble surrounding today’s Gen Zs. My biggest pet peeve? When people use “it’s” instead of “its.” That one sends me nonlinear.

Now I’ll share my own gaffe, but I refuse to own it. My well-intentioned spell check on my iPhone was the culprit for this big boner. I have a client named Idit for whom I have enormous respect and admiration. I flew in to Jersey to meet with her. I sent her a message and hit the send button a nanosecond too quickly – with the salutation of “Dear Idiot.” For me and my personal brand of grammatical exceptionalism, that moment was as deflating as a Pulitzer Prize winner getting busted for plagiarism. Idit was too polite to acknowledge it, but I’ll admit, her projects have benefited from “The Big Boner Discount” ever since.

My Crazy Friends

In Uncategorized on August 1, 2010 at 6:26 pm

Dear Gentle Readers,

My BFF Christina Bouvier calls my cadre of friends my “collection.” One of my favorite people in my treasured collection is Tony Swatton of Sword and Stone, the Burbank, CA-based company that creates those wonderful costumes and armour you see in certain Viking-style TV ads and films requiring swords, armour, etc. Aside from Tony’s amazing vision and craftsmanship for artisan metal, leather and jewelry work, what drew me to become his friend was our shared sense of humor. He is truly a kindred spirit. First, let me show you an image of Tony and his favorite model Natasha, and then I’ll explain further:

Tony Swatton, owner of Sword and Stone, Burbank, CA

Tony Swatton at San Diego Comic-Con...Vikings REPRESENT!

(BTW, Tony made the costume you see above on Natasha.)

Since Tony has plenty of Viking-like costumes lying about his shop, he calls up friends to do the Viking version of a Rave – they randomly show up dressed as Vikings at, say, the local IKEA for Swedish meatballs. Tony gets all perplexed when he’s suddenly flanked by security-type folks. He told IKEA security that he and the crew were sent there by “IKEA’s Headquarters.”

Someone could write an entire book on Tony and his wild adventures, and frankly, I’m just the author to do it.

So…Tony formed the NORSE HOLLYWOOD VIKINGS DINING CLUB. You can find this club on FaceBook. Toward the end of August, he is renting one of those amphibious Duck Boats, and they will deck out the exterior in armour, load it up with Club members donned in Viking gear, and drive it through Compton, Watts, and God knows where else, before ending up in Long Beach Harbour. I’d give my left ovary to join in on the hijinks – this is TOTALLY my cup of tea.

So Tony Swatton is just one of the eclectic folks in my ever-growing collection of friends – I blame it all on my Aquarian rising sign. If you are so moved, follow Tony’s hijinks on FaceBook and join in on the fun. I am so moved.

Denise!

Our New Podcast: Wednesday is Comic Book Day!

In Entertainment, LinkedIn, WriteBrain Media on March 26, 2010 at 8:04 pm

Hi Everyone,

Exciting news! My mother’s worst fear has come to light:  Me with a Microphone.  Actually, our new podcast will star Dave Dorman with me as co-host, but we all know who, of the two of us, manages to cram in the most W.P.M.  I used to think “motormouth” was a lingering moniker from my previous career as a TV writer/producer in  motorsports, but I’m realizing it’s not…so much.

The new Dave & Denise Dorman podcast is called “Wednesday is Comic Book Day” through Farpoint Media, owned by friend and client (and former Babylon 5 actor/producer) Jeffrey Willerth. We are relying on the help of producers Michael Mennenga and Denise Gideon to make the production levels ear-worthy. The content of the show will be a fun mash-up of interviews with our wacky cast of pop culture characters, comic book industry writers, publishers, artists, inkers, letterers, pencillers, colorists, retailers, indie guys and the occasional sidebar of something quirky that interests Dave, whether it’s surfing, technology or the latest episode of  TV’s “LOST.”

The podcast will be available via iTunes initially and we will post it here and on Dave’s blog, both of our Twitter accounts, FaceBook & LinkedIn accounts when it’s up.  Hopefully we catch your attention in one of those spaces.

Additionally, I’m so proud of Dave and his friends for their new scholarship offering. They are doing a great thing for some deserving young artist. Their COMIX ACADEMY is offering a full scholarship for their intensive, 6-day course, held in San Diego just prior to San Diego Comic-Con. The purpose of this course is to bring illustrators up to the level of a professional comic book artist, and then introduce them to pro comic book editors and help them get their careers started. As Dave always says, “If only I had this sort of opportunity when I was starting out…”

This weekend Dave will be doing sketches, remarques & signing autographs at the Planet Comic-Con event in Kansas City. I was slated to attend with him, but alas, my videogame project is in its final production throes and I needed to be on site to put those loose ends to bed. I wish I could be there, as it’s a heavy Star Wars-centric show. Dave will be doing a Star Wars panel on  Saturday afternoon; I will pay some lucky prankster $5 to stand up and ask him what Bantha and Ton Ton poo poo smells like…

I’m also finalizing an article for HD Roadie that I think you’ll all find pretty interesting.  I will be sure to post links when the production magazine picks it up.

This has been a great week for reconnecting with old friends, like Mark Voss over at Post Maridian in Chicagoland, a post production house I’ve worked with many times. He’s a terrific, funny and brilliant guy and we’re developing a creative collaboration outside of our everyday corporate work. As I know more, I’ll post more.  My guess? Horror related.

Many thanks to your eyeballs for their time & attention,

Denise

Children’s Cancer Charities Benefitting from Dale Earnhardt Jr. Sharpie® Art and NASCAR Bristol Race Package Giveaway

In Entertainment, Uncategorized, WriteBrain Media on March 12, 2010 at 10:12 pm

For Immediate Release: Sunset Beach, California– March 11th, 2010—The Official Sharpie® Artwork Bristol Race Trip Giveaway Contest is launching online this Saturday, benefitting pediatric cancer charities and raising awareness of childhood cancer diseases, while offering some lucky fan the opportunity to win a one-of-a-kind piece of Sharpie® art created by Dale Earnhardt Jr., as well as a NASCAR Bristol Race Package.

Starting at 12:00 p.m. PST on Saturday, March 13, 2010 through August 15, 2010, fans can register once daily for free at http://www.lugnutzz.com to win the artwork created with a Sharpie® pen and donated by NASCAR driver Dale Earnhardt Jr. On August 15, 2010, motorsports personality Gordon “Lug Nuttz” Stewart and NTS Motorsports’ K&N Pro Series and Spears SRL Series race car driver Brennan Newberry will announce the winner of the artwork and the Bristol Race Package.

The Bristol Race trip includes two tickets to the most popular NASCAR race on the Sprint Cup Circuit–the Irwin Tools 500– at Bristol Motor Speedway, plus airfare and accommodations. Sponsors of this auction benefit the America’s Baby Cancer Foundation, the Melanoma Research Foundation and Lug Nutzz Children’s Charities.

Said Stewart, “Aside from raising awareness and funds to help families whose children are battling cancer, my favorite thing about this promotion is that one real die-hard Dale Earnhardt Jr. fan will own something that no one else has.” Stewart chose 20-year-old driver Newberry to help him promote the contest because Newberry “personifies talent on the race track, but also integrity, and genuine class outside of racing.”

Beginning April 8, 2010 in Phoenix, Arizona for the K&N Pro Series West Race, Brennan Newberry’s NTS Motorsports Chevrolet will display a replica hood wrap of Earnhardt Jr.’s original Sharpie drawing. Said Bob Newberry, Brennan’s father and owner of NTS Motorsports, “Families, especially the kids, are what make racing special for us.”

For complete contest rules and further information on The Official Sharpie Artwork, Bristol Race trip giveaway “Register to Win” Contest, please visit www.lugnutzz.com. This event is a Winnerz Management promotion, in association with The America’s Baby Cancer Foundation.

Media Contact:
Denise Dorman, WriteBrain Media
Phone 24/7: 630.845.4694
Email: denise@writebrainmedia.com
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OLD NAVY ADS = BIG BOWL OF OBTUSE

In WriteBrain Media on March 11, 2010 at 6:28 am

Over the holidays, I got a huge kick out of Old Navy’s talking mannequin TV ads. The new ads? Not so much. I get it that they’re doing some sort of vote-me-off-the-island throwback, but it just doesn’t work. If you can explain them to me, go for it! There’s live action, there’s mannequins and I’m just left confused by this big bowl of weird.

I’m one of those freaks who actually LIKES to watch live television and see the ads. I get anxious when my hubby fast-forwards past the ads on our DVR’d programs. I know and appreciate the hundreds of thousands of dollars, attention to detail and hard-fought creative that went into all of those ads. When they work, they’re magic. I could watch them again and again. Remember the liquor ad two years ago with the guy buzzing around in his fly costume, having pillow fights with hot babes, terminated all too soon by his short life span? I really MISS that ad. They chose the perfect music bed. Everything worked. Magic.

Another puzzlement? Why does Burger King continue investing in a series of ads with that creepy masked king? I have asked at least 50 people of all ages, sexes, religions and ethnicities–they all find the campaign creepy and bewildering. He would have made a great Pennywise the Clown in Stephen King’s “It,” but I can’t believe that campaign actually sells burgers.

As your humble pop culture correspondent, it’s my solemn duty to offer up these analyses based on my years of consumerism and couch potato’d-ness. Feel free to share yours with me – I look forward to your feedback, and dare I hope?, your interpretation of those Old Navy ads.

Denise,
Your Humble Pop Culture Correspondent