Denise McDonald Dorman

Guest Blog by Ashley Lane: 10 Reputation Management Tools You Need

In Uncategorized on December 13, 2010 at 6:24 pm

Why is it important to monitor your business reputation online? Because it is more important than ever to have online reputation management tools in place to maintain your brand’s good image online before any harm is done.The world is changing for individuals and businesses alike, and much of this is due to the internet and technological advances. Today people can check missed calls, email, Facebook and Twitter accounts all while on their lunch break from their cell phone! Businesses need to be on top of online information, too.

To make monitoring your business brand easier, here are some of the top tools you can use to keep an eye on your brand recognition online.

1. Google Alerts–If you want an email alert every time someone talks about you, your company or the product sign up for Google alerts. This is a free service from Google that tracks blog posts, news stories, groups and even videos for specific mention of the keyword you choose. Choose a relevant word or phrase and then receive timely updates in your email.

2. Technorati–If you are using a blog to promote your brand recognition or products you simply must be on Technorati. This service is also free and monitors your blog for links, which gives you a good idea of how people are reacting to it. You can also sign up for blog alerts which will give you information each time anyone blogs about your brand name.

3. Backtype–Do you want to know what others are saying about your brand on blog comments? Subscribe to Backtype and you will get a good idea of what consumers are saying and how your brand recognition is holding up. You will be able to find, share and follow comments from the web.

4. Board Tracker–Forums and boards are another arena that consumers use to discuss products or brands they have used. There are so many of these online message boards and forums available you would never be able to manually track them all and now you do not have to! Use Boardtracker to monitor your brand recognition in these forums.

5. Jodange–When you want a comprehensive tool that helps you monitor public opinion of your brand, at least online, you want Jodange. This will not only tell you how often your product is being talked about but also how it is ranking with individuals. Track your brand or product name today to discover what the popular opinions are.

6. Trendrr–Opinions and the number of time your brand is mentioned are great but what about when you want to know how you are stacking up against the competition? This is where Trendrr comes into play. You can see easy to read graphs that tell you how your brand recognition is trending at the moment, this service has a free or paid option.

7. Collective Intellect--This monitoring service is one of the few paid services you may want to consider for monitoring your brand. Using a proprietary filter, they claim to offer more credible research. With these filters in place, you will reduce false readings due to noise that is common with other keyword search software.

8. Buzzlogic–Buzzlogic takes monitoring to another level by offering you watch lists that allow you to monitor specific blogs, bloggers and social maps. There are two separate options with this service one for marketers and one for public relations individuals.

9. Trackur–Trackur was created by one of the top names in the field of reputation management, Andy Beal. They offer three different packages depending on your needs and provide tracking on the keywords of your choice.

10. Brands Eye–This service has to be a favorite among bloggers; the fee for this service is merely a $1! This system tracks every mention of your brand and organizes it into a score so that you have an instant idea of how you are doing.

Your Business Reputation Matters! Reputation is everything when it comes to your business, your products or your services. Monitoring tools make it possible to make sure that you can make sure to maintain a good reputation good even in today’s market.

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About the Author: Ashley Lane shares more great tools for online reputation management to protect your business brand at


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